Like most things in life, communication is key. Clear and planned communication plays an important role in conducting a successful employee survey.
Let’s review a typical communication plan.
- Assemble the internal team responsible for designing the survey.
- Propose a survey timeline.
- Prepare the employee email list for on-boarding into EngagedMetrics’ invite broadcasting system.
- We will announce the employee survey to staff.
- Inform employees of the timeline of the survey.
- Introduce the survey provider and explain how employee anonymity is protected.
- Each employee will receive their survey access key.
- Employees will be provided all the necessary details to participate in the survey project and contact support for the survey.
- We will want to contact the organization’s IT department to inform them of the survey and ensure delivery on the emails.
- Send reminder messages to those employees who have not taken the survey.
- Determine a response rate goal for the project. It’s important to be realistic in selecting a response rate. We appreciate organizations being optimistic, but a 95% response rate is very difficult to achieve!
- Extend the survey, if needed to help drive up the response rate.
- Thank employees for participating.
- Reiterate the goals and reason for the survey.
- Explain how the survey data will be used and shared.
Developing Your Employee Survey Communication Plan
Every communication plan is different. Throughout the survey process, you will be working with your live project manager to develop the right communication plan for your organization.