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What Is Employee Engagement?

Employee engagement is the level to which employees are committed to the organization, feel invested and valued in their jobs, and are dedicated to the success of the company.

Employee engagement measures the level of commitment an employee feels towards their employer. Examining employee engagement allows organizations to gauge whether staff are willing to go the extra mile to help the organization succeed. In employee engagement terms, “go the extra mile” is known as discretionary effort.

Why is Employment Engagement Important?

Organizations with high employee engagement levels are more likely to meet their strategic objectives largely because the employees care and are willing to put forth the discretionary effort needed to help the organization succeed. Engaged employees are more likely to be top producers, as well as miss fewer days of work. An engaged workforce is more likely to innovate and improve, rather than settling for the status quo.

Characteristics of Engaged Employees:

  • Willing to put forth discretionary effort, without having to be asked.
  • Speaking positively about the company, to both friends and coworkers.
  • Being advocates for the company and its’ products and services.
  • Care about the growth and success of the company.
  • A desire to innovate and improve efficiencies, going beyond the status quo.
  • Engaged employees tend to stay with an organization longer.
  • Engaged employees view their employment as a career, not just a job.

A Powerful Chain Reaction

An engaged workforce is the catalyst for a very powerful organizational chain reaction. When employees are engaged, your clients receive a higher level of service and better quality products. Great service and/or innovative products, result in increased customer loyalty and customer satisfaction. Great customer service keeps your past clients satisfied and attracts new customers, resulting in growth and profit.

Employee Engagement: We’ve Got the Stats!

Don’t take our word for it! Here are some interesting factoids regarding engagement:

  • A recent study of 40 various organizations determined that companies with high employee engagement levels return seven times the shareholder returns when compared to organizations with disengaged workforces. (Source: Kenexa: The Impact of Employee Engagement)
  • The Harvard Business Review reported that a study they conducted on a major US retailer found that a 5 point improvement in employee attitudes drove a 1.3% improvement in customer satisfaction, which in turn resulted in a 0.5% increase in revenue. (Source: The Harvard Business Review: The Employee-Customer-Profit Chain)
  • 66% of highly engaged employees said they had no plans to leave their organization, while only 3% were actively looking for new jobs. 31% of disengaged employees said they were actively looking for new employment. (Source: Towers Perrin: Reconnecting with Employees: Attracting, Retaining, and Engaging)
  • It was found that engaged employees were five times less likely to have a saftey accident and seven times less likely to miss work due to a workplace injury. (Source: SHRM: Effective Practice Guidelines: Employee Engagement and Commitment)
  • On average, companies with an engaged workforce beat their growth targets by 1%, while companies with disengaged employees missed their growth targets by 2% points. (Source: Hewitt Research Brief: Employee Engagement At Double-Digit Growth Companies)

The EngagedMetrics Process

From survey design all the way to action planning, EngagedMetrics delivers a comprehensive solution for measuring employee engagement. Click on each step below to learn more about the EngagedMetrics process.


The EngagedMetrics Process

EngagedMetrics delivers a comprehensive, full-circle solution for measuring employee engagement. From survey design, through benchmarking, all the way to action planning, our powerful employee surveying platform helps to ensure a successful project that delivers the results you need to improve.

Step One

Designing & Deploying Your Survey

Work with a live project manager to design an employee engagement survey tailored to the needs of your organization. Build your survey using EngagedMetrics’ validated question catalog, employee engagement drivers, and proven employee surveying technology. Conduct a throrough round of testing with your project manager. When everything is perfect, launch the survey to staff.

Step Two

Reporting Fundamentals

Once your survey is actively collecting responses, you can view your reports in real-time. View the engagement levels for each organizational topic measured. Examine the general health of your organization using the base question report. Run custom question reports to investigate the topics and challenges facing your organization. View scores for the entire organization, or filter your reports by demographics and organizational structure.

Step Three

Benchmarking & Trending

EngagedMetrics’ powerful benchmarking system provides the ability to compare your engagement levels against other organizations of similar size and industry. Our trending reports allow you to compare your scores against your past EngagedMetrics projects. Comparison reporting allows you to easily determine the highest and lowest scoring groups for each employee engagement driver measured.

Step Four

Integrated Action Planning

EngagedMetrics’ integrated action planning delivers relevant, customized action planning recommendations collected from the employees on the front lines. Integrated action planning generates a custom follow-up survey in real-time for each employee asking them for recommendations on the organizational topics they scored the lowest. These relevant action planning recommendations are then organized by topic and presented within your analytics dashboard.